The Founder Tonic Newsletter
Hey 👋 I'm Andrew! I write about bootstrapped startups, mental health, and my attempts to lead a fulfilling life. I hate silver-bullet advice and hustle porn. I send an issue every month with 3 links about building bootstrapped startups, 1 original essay, and 3 links just for fun.
Founder Tonic #10: This time feels different...
You're receiving this email because you subscribed to my newsletter (possibly through a past project like Krit or Startup Watching). I write about bootstrapped startups, mental health, and my attempts to lead a fulfilling life. If you don't want to get these emails anymore click here to unsubscribe, no hard feelings! Hey friend, This month's essay is about the validation process I followed for MetaMonster - the AI-powered SEO optimization tool I'm building. I titled it, "this time feels...
Founder Tonic #9: Launching a new product next week!
You're receiving this email because you subscribed to my newsletter (possibly through a past project like Krit or Startup Watching). I write about bootstrapped startups, mental health, and my attempts to lead a fulfilling life. If you don't want to get these emails anymore click here to unsubscribe, no hard feelings! Hey friend, When I made the decision to put ChartJuice on the back-burner, I picked up a new idea that's been tossing around in my head for a long time. For years I've been...
Founder Tonic #8: My 2024 Year-in-review
You're receiving this email because you subscribed to my newsletter (possibly through a past project like Krit or Startup Watching). I write about bootstrapped startups, mental health, and my attempts to lead a fulfilling life. If you don't want to get these emails anymore click here to unsubscribe, no hard feelings! Hey friend, It would be easy to look at 2024 by conventional metrics and see it as a failure. I made less money than I have in 5 years. I didn’t get a single paying customer for...
Founder Tonic #7: How your identity impacts your marketing
You're receiving this email because you subscribed to my newsletter (possibly through a past project like Krit or Startup Watching). I write about bootstrapped startups, mental health, and my attempts to lead a fulfilling life. If you don't want to get these emails anymore click here to unsubscribe, no hard feelings! Hey 👋 Apologies for not getting a newsletter sent out in November. I've been busy working on marketing for MetaMonster (we're getting close to onboarding our first users) and...
Founder Tonic #6: When to quit on an idea
You're receiving this email because you subscribed to my newsletter (possibly through a past project like Krit or Startup Watching). I write about bootstrapped startups, mental health, and my attempts to lead a fulfilling life. If you don't want to get these emails anymore click here to unsubscribe, no hard feelings! Hey 👋 I'm opening this month's issue with a request. As you might have gathered from the title of the issue, I'm putting ChartJuice on the back-burner and have started validating...
Founder Tonic #5: Everything I learned building a $1M agency
You're receiving this email because you subscribed to my newsletter (possibly through a past project like Krit or Startup Watching). I write about bootstrapped startups, mental health, and my attempts to lead a fulfilling life. If you don't want to get these emails anymore click here to unsubscribe, no hard feelings! Hey 👋 I'm writing this month's issue from Mexico City! I've been working on improving my Spanish for the past year and a half (originally prompted my walk on the Camino de...
Founder Tonic #4: How I validated my SaaS
You're receiving this email because you subscribed to my newsletter (possibly through a past project like Krit or Startup Watching). I write about bootstrapped startups, mental health, and my attempts to lead a fulfilling life. If you don't want to get these emails anymore click here to unsubscribe, no hard feelings! Hey 👋 Between summer travel and a design project for a client this newsletter is coming out about two weeks later than I wanted it to. So it's serving as a combined June/July...
Founder Tonic #3: Google leak plus bringing back my podcast
You're receiving this email because you subscribed to my newsletter (possibly through a past project like Krit or Startup Watching). I write about bootstrapped startups, mental health, and my attempts to lead a fulfilling life. If you don't want to get these emails anymore click here to unsubscribe, no hard feelings! Hey 👋 Happy Friday! This is going to be a podcast-heavy issue today. I've found myself listening to podcasts more than reading articles lately. Also... I'm resurrecting my...
Founder Tonic #2: My dad hiked 76 miles at 65 (and I hiked with him)
You're receiving this email because you subscribed to my newsletter (possibly through a past project like Krit or Startup Watching). I write about bootstrapped startups, mental health, and my attempts to lead a fulfilling life. If you don't want to get these emails anymore click here to unsubscribe, no hard feelings! Hey 👋 Happy Tuesday! I have a feeling these will pretty consistently come out at the end of the month. Turns out I am still a chronic procrastinator. In today's issue we have a...
Founder Tonic #1: Market size heuristics for indie SaaS founders
You're receiving this email because you subscribed to my newsletter (possibly through a past project like Krit or Startup Watching). I write about bootstrapped startups, mental health, and my attempts to lead a fulfilling life. If you don't want to get these emails anymore click here to unsubscribe, no hard feelings! Hey 👋 I'm experimenting with a new name and format for this newsletter. The name Founder Tonic is an ode to my writing on bootstrapped startups and my love of a good gin and...
Hey 👋 I'm Andrew! I write about bootstrapped startups, mental health, and my attempts to lead a fulfilling life. I hate silver-bullet advice and hustle porn. I send an issue every month with 3 links about building bootstrapped startups, 1 original essay, and 3 links just for fun.